RETHINK MARKETING, with Lara McCulloch
Event on 2014-10-21 18:00:00
You have a choice. You can get lost in the noise of meh marketing or you can break apart from it.
Let's face it. Your customers are bombarded. They have ads, promotions masquerading as posts, emails, billboards and other forms of ignore-worthy noise hurled at them every second of every day. So, why should they care about what you have to say?
The answer? They don't.
I'm going to teach you how to rethink your marketing so people DO care. Stop wasting time, money & resources. Start becoming a client magnet. Start building a brand that people are willing to pay more for. Start filling your pipeline with great customers. Start loving marketing.
In 60 minutes you'll learn how to:
• make your sales pipeline overflow with high quality leads
• cease competing on price and actually demand a premium
• ignite an army of customer enthusiasts who sell your business for FREE
Get ready for some massive shift in your business!
About Lara McCulloch
Lara is a renowned, results-driven marketing expert with over 20 years as a Brand Consultant for multinationals like Cadbury-Adams, Unilever and Shell, Lara McCulloch brings ‘Big Brand Thinking’ to small business in the events industry.
Her consulting firm is focused on building growth, reputation and evangelism for event companies around the world. She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities, featured in Tim O’Reilly’s The Twitter Book.
She’s travelled throughout Asia, Australia, North America and The Caribbean as a keynote speaker and workshop facilitator, changing the way that event companies think about their brands.
The culmination of Lara’s passion and experience has heralded leadership posts on numerous industry Advisory Boards, a monthly column for Event Solutions magazine and recognition with three National Awards for dedication, spirit and leadership and has been honored with the title of Industry Innovator by BizBash Magazine.
She has graduated from Ivy Business School’s prestigious Executive Program, but it’s the title of Mom that brings her the most pride.
at TBA
TBA
Calgary, Canada
RETHINK MARKETING, with Lara McCulloch is a post from: Improve Your Reputation